BLM’s Southern Nevada office turns to online media to boost public relations

Red Rock Canyon: The Sky's the Limit

Learn more about Red Rock Canyon: In marked contrast to a town geared toward entertainment and gaming, Red Rock Canyon offers enticements of a different nature including a 13-mile scenic drive, more than 30 miles of hiking trails, horseback riding, mountain biking, road biking, picnic areas, nature observing and a Leed-Certified visitor center.

The Southern Nevada District Office of the Bureau of Land Management has taken a lot of heat recently. (Pun always intended.) From group fees and permits at Red Rock to wild horse and burro management, they just can’t seem to get things right.

I tend to disagree with the prevailing public sentiment. Land management is not unlike being a fan of a professional sports team. No matter how rich the success, someone somewhere is going to get pissed about something. (See: Indianapolis.) Until I’m physically locked out of a public space, I’ll continue to believe they’re doing things correctly. I’m sure they mess up on occasion. It should be noted that Nevada has more public land than any state in the lower 48, which only increases the number of opportunities for criticism by arm-chair land managers.

The local BLM office has smartly launched a series of videos about its practices and policies as a way to further inform their constituents on how things are handled. I hope it helps. The first one focuses on rock climbing in Red Rock. It’s well done, too.




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